Cookie Policy
Cookie Policy
Effective Date: 5 June 2025
1. Introduction
The Parkes Events Limited (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website theparkesestate.com. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.
This policy should be read alongside our Privacy Policy for complete information about how we handle your personal data.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit our website. They help us provide you with a better browsing experience by:
- Remembering your preferences and settings
- Understanding how you use our website
- Improving website functionality and performance
- Delivering relevant content and advertisements
Types of Cookies:
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Remain on your device until they expire or you delete them
- First-Party Cookies: Set directly by our website
- Third-Party Cookies: Set by external services we use (like Google Analytics)
3. Cookie Categories and Consent
We use Usercentrics Consent Management Platform to manage your cookie preferences. When you first visit our website, you’ll see a cookie banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences by category
Our Cookie Categories:
Essential Cookies (Always Active)
These cookies are necessary for the website to function properly and cannot be disabled.
Purpose:
- Website security and functionality
- User authentication and session management
- Load balancing and site performance
- Remember cookie consent preferences
No consent required – these are necessary for the website to work.
Analytics Cookies
Help us understand how visitors interact with our website by collecting anonymous information.
Services Used:
- Google Analytics 4 (GA4)
- Google Tag Manager
Data Collected:
- Page views and user journeys
- Time spent on pages
- Bounce rates and exit pages
- Geographic location (country/region level)
- Device and browser information
- Traffic sources and referrals
Purpose:
- Improve website performance and user experience
- Understand content preferences
- Optimize site navigation and design
- Measure marketing campaign effectiveness
Retention Period: 26 months (Google Analytics default)
Functional Cookies
Enable enhanced functionality and personalization features.
Purpose:
- Remember your language preferences
- Save form data to improve user experience
- Remember accessibility settings
- Personalize content based on previous visits
Data Collected:
- Language and region preferences
- Display preferences and accessibility settings
- Previously submitted form information
- Personalization choices
Marketing Cookies
Used to deliver advertisements and measure the effectiveness of marketing campaigns.
Purpose:
- Display relevant advertisements
- Measure ad campaign performance
- Retargeting and remarketing
- Prevent showing the same ad repeatedly
- Track conversions from marketing campaigns
Third-Party Services:
- Google Ads
- Facebook Pixel (if applicable)
- Other advertising platforms we may use
4. Specific Cookies We Use
Essential Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
uc_consent | Stores your cookie consent preferences | 1 year | First-party |
PHPSESSID | Maintains your session on the website | Session | First-party |
csrf_token | Security protection against cross-site attacks | Session | First-party |
Analytics Cookies (Google Analytics 4)
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
_ga | Distinguishes unique users | 2 years | Third-party |
_ga_* | Stores session information | 2 years | Third-party |
_gid | Distinguishes unique users (short-term) | 24 hours | Third-party |
_gat_gtag_* | Throttles request rate | 1 minute | Third-party |
Functional Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
lang_preference | Remembers language choice | 1 year | First-party |
accessibility_settings | Stores accessibility preferences | 1 year | First-party |
Marketing Cookies
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
_gcl_au | Google Ads conversion tracking | 90 days | Third-party |
fr | Facebook advertising (if used) | 90 days | Third-party |
5. SuperControl Integration
Our property management system, SuperControl, may use cookies for:
- Booking functionality
- Availability calendar display
- Customer portal access
- Reservation management
These cookies are primarily functional and essential for our booking services.
6. Managing Your Cookie Preferences
Using Our Consent Management Platform:
- Cookie Banner: Choose your preferences when you first visit
- Preference Center: Access anytime through the cookie settings link
- Browser Settings: Configure cookies directly in your browser
Browser Controls:
Most browsers allow you to:
- View and delete cookies
- Block cookies from specific sites
- Set preferences for different cookie types
- Clear all cookies when closing the browser
Browser Help Links:
Opt-Out Tools:
- Google Analytics: Google Analytics Opt-out
- Google Ads: Ads Settings
- Industry Opt-outs: Your Online Choices
7. Impact of Disabling Cookies
Disabling Essential Cookies:
May result in reduced website functionality, security issues, or inability to use certain features.
Disabling Analytics Cookies:
Won’t affect your browsing experience but prevents us from improving our website based on usage data.
Disabling Functional Cookies:
May require you to re-enter preferences and settings on each visit.
Disabling Marketing Cookies:
You’ll still see advertisements, but they may be less relevant to your interests.
8. Third-Party Websites
Our website may contain links to third-party websites. These sites have their own cookie policies, and we’re not responsible for their cookie practices. We encourage you to review their policies when visiting external sites.
9. Updates to This Cookie Policy
We may update this Cookie Policy to reflect:
- Changes in our cookie usage
- New technologies or services
- Legal or regulatory requirements
- Improvements to our consent management
When we make significant changes:
- The effective date will be updated
- We’ll notify you through our website
- You may be asked to review your consent preferences
10. Data Protection and Privacy
Cookie data is processed in accordance with:
- UK General Data Protection Regulation (UK GDPR)
- Data Protection Act 2018
- Privacy and Electronic Communications Regulations (PECR)
For information about how we protect your personal data, please see our Privacy Policy.
11. Contact Us
For questions about our cookie usage or this policy:
The Parkes Events Limited The Parkes Estate, Monks Lane, Audlem, Cheshire, CW3 0HP Email: enquiries@theparkesevents.co.uk Phone: 01270 385679
You can also manage your cookie preferences anytime using the cookie settings on our website.
This Cookie Policy was last updated on 5 June 2025 and complies with UK data protection and privacy regulations.